Premium raw food for dogs and cats

Raw feeding is growing in popularity with the realisation that dogs’ and cats’ nutritional needs remain aligned with those of their predator ancestors. While they have evolved socially to live with humans, their short and acidic digestive tracts are adept at digesting raw meat, bone and organs. Proudi® is formulated as a biologically appropriate diet, mimicking the consumption of whole prey in the wild.

  • Complete & Balanced

    All of the micro and macro nutrients your dog or cat needs to thrive, exceeding 3 international standards for pet food nutrition (AAFCO, FEDIAF & NRC).

  • 100% Human Grade

    Every ingredient and manufacturing process is guaranteed to adhere to the same quality and handling standards as food for human consumption.

  • Prey Model Raw

    Formulated from a prey model raw ratio of at least 95% muscle meat, organs and finely ground bone powder, plus 5% vitamins and minerals.

  • Australian Made

    We source 100% Australian ingredients from trusted suppliers to produce Proudi in our own manufacturing facility on the Sunshine Coast, Queensland.

Raising the standards in animal nutrition

  • Energy & Stamina

    The highly nutritious prey model raw diet provides dogs and cats with plenty of energy and stamina.

  • Healthy Skin & Coat

    A prey model raw diet is rich in protein, fatty acids and zinc, and is ideal for maintaining healthy skin and coat condition.

  • Muscle Tissue Growth

    Quality raw protein contains lysine, an essential amino acid for muscle tissue growth and repair.

  • Strong Bones & Joints

    Proudi's optimum balance of omega 3 and 6, and calcium and phosphorus is ideal for ensuring strong bones and joints.

  • Allergy Support

    The elimination of processed foods, grain and other fillers can ease ease symptoms for dogs with food sensitivities.

  • Easily Digested

    Dogs and cats have short, acidic digestive tracts and a specific set of enzymes, ideal for digesting raw meat and bone.
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